How dirty bathrooms drain businesses

„ TradeBase.com, a leading provider of industry bathroom solutions and resources, this week released a study examining the economic impact of dirty bathrooms on businesses.

The report, which analysed data from thousands of businesses across various sectors, found that poor bathroom cleanliness can lead to significant losses in customer satisfaction, brand reputation, and revenue.

To help businesses combat these challenges, TradeBase.com has also compiled expert advice and best practices for maintaining a clean and welcoming environment. Data Analysis and Insights from TradeBase.com

•Dirty bathrooms can lead to a significant drop in customer satisfaction, with businesses experiencing an average 23% decrease in satisfaction ratings.

• A majority (66%) of customers will avoid a business with a dirty bathroom, even if they enjoyed the products or services offered.

• Businesses with poorly maintained bathrooms may see up to a 31% decrease in repeat business, which can have a major impact on revenue.

Trade Base’s expert tips

Regular cleaning schedule:

•Assign specific tasks and responsibilities to employees for maintaining bathroom cleanliness.

• Create a detailed checklist for cleaning tasks to ensure all areas are covered.

• Conduct routine inspections to ensure that cleanliness standards are being met and to identify areas for improvement. Use high-quality, effective cleaning products and supplies

• Research and invest in industry-recommended cleaning solutions designed for specific surfaces and bathroom fixtures.

• Regularly restock cleaning supplies to ensure they are always available for use.

• Make sure that cleaning equipment, such as mops, brushes, and sponges, are regularly cleaned and replaced as needed to maintain their effectiveness.

Touchless fixtures and air fresheners:

•Install touchless soap dispensers, faucets, and hand dryers or paper towel dispensers to minimise the spread of germs.

• Regularly check and refill air fresheners to keep the bathroom smelling fresh and clean.

Clear signage and customer feedback:

•Place visible signs reminding users to wash their hands and properly dispose of waste.

• Encourage customers to report any cleanliness issues to staff members, either through in-person communication or a feedback system, such as a suggestion box or online form.

Adequate ventilation:

•Ensure that your bathroom has proper ventilation to reduce humidity and prevent the growth of mould and mildew.

• Regularly inspect and clean vents, exhaust fans, and air ducts to maintain optimal airflow.

Anti-slip flooring and mats:

•Choose bathroom flooring materials that are easy to clean and resistant to slips when wet.

•Place anti-slip mats in strategic areas, such as near sinks and hand dryers, to prevent accidents and maintain cleanliness.

Proper waste management:

•Provide clearly labelled waste bins for different types of waste, such as paper towels, feminine hygiene products, and general trash.

• Empty and clean waste bins regularly to prevent overflowing and unpleasant odours.

Periodic deep cleaning:

• Schedule deep cleaning sessions at least once a month or more frequently, depending on the level of bathroom use.

• Deep cleaning should involve a thorough scrubbing of all surfaces, including walls, floors, and fixtures, to eliminate any build-up of dirt, grime, and germs.

Employee accountability:

• Encourage a culture of cleanliness among staff members by emphasising the importance of maintaining a clean environment for customers and the business' reputation.

• Recognise and reward employees who go above and beyond in their efforts to keep the bathroom clean and wellmaintained.

Continuous improvement:

• Regularly review and update bathroom maintenance policies and procedures based on feedback from customers and employees.

• Stay informed about industry trends and innovations in bathroom cleaning and maintenance, and implement best practices to ensure a consistently clean and welcoming environment.