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Warm welcome Muchanyuka

BURZIL DUBE is a

HEARTY congratulations to Winnet Muchanyuka on her appointment as chief executive officer of the Zimbabwe Tourism Authority (ZTA), the country’s tourism and hospitality promotion body. e tourism promotion body has of late been on a crusade to woo visitors from all walks of life as the country is currently recovering from Covid-19 ripple effects where travelling and touring was the hardest hit.

Muchanyuka, an accomplished and astute businesswoman whose passion for tourism is unparalleled, has pledged to work closely with the media in telling the good story about Zimbabwe.

Yours Truly is looking forward to working closely with her as well as the ZTA, which at times has not lived up to its billing as far as the media relations are concerned.

Despite some lackadaisical response from the country’s tourism promotional entity, Yours Truly will continue to be on “Zimbho” lane as we seek to play a critical role in world of travelling and touring as earlier mentioned in this column.

According to the ZTA website, “Zimbho” is a of where you are at any given time even when communication through mobile phones might be problematic. Creation of provisional daily itinerary is also of utmost importance as this is an indication of a more organised tour outing and must have a little bit of flexibility on time management and other related pastime activities.

ese are some abridged tourist guidelines availed by ZTA as part efforts to promote the country’s tourism industry to both local and foreign visitors. Now that Muchanyuka has pledged to take this industry to dizzy heights with assistance of members from e Fourth Estate, Yours Truly believes her objectives are feasible if the tourism promotion body also plays ball.

Zimbho is the way to go as Zimbabwe world of tourism wonders.

Yours Truly would like to pay tribute to ZTA for ensuring that both local and foreign visitors are equipped with necessary information

ZTA NEW CEO

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2022-06-24T07:00:00.0000000Z

2022-06-24T07:00:00.0000000Z

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